Analysis: Dillard’s and an unsatisfying response on the Heroic Media controversy

Earlier today I offered some comments on the trending controversy surrounding Dillard’s and its involvement in an upcoming Houston event staged by anti-abortion advocate Heroic Media. That article noted some parallels with last year’s dust-up involving Target and Tom Emmer, a social reactionary running for Minnesota governor. My friend and colleague, Sara Robinson, turns out to be a devoted Dillard’s customer (as I myself have been in the past). There are lots of reasons to appreciate their style and value and my only complaint up until now was that they closed the store closest to where I live. Sara responded to the Heroic Media story by firing off a letter expressing her concerns to a Dillard’s executive. Here is the response she received:

Hello Sara, Thank you for your thoughts: Dillard’s is not a sponsor of this event. The publicity incorrectly implied that Dillard’s is a sponsor. We are a fashion retailer providing merchandise for a fashion show which we frequently do for a variety of organizations in the communities that we serve. Dillard’s does not take any position with respect to social or political issues. We deeply respect the diverse points of view held by our customers and associates. We sincerely regret that a store manager, without prior authorization, allowed a contrary impression to be created. To the extent that this has offended anyone, we apologize.

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